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FASHION FINDER: These are my top picks for Amazon Prime Day

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With October in full swing Amazon Prime Day is back and that means one thing: bargains galore! With discounts across the board it can be overwhelming to know where to start, especially if you’re a sucker for a saving. 

Amazon is often thought of as the key shopping destination for tech, gadgets, books and toys but their fashion section is full of gems at competitive price points. Prime Day is the perfect time to familiarise yourself with their plethora of clothing brands and bag yourself a bargain from the likes of G-Star, Clarks and Ted Baker.

 Amazon Prime Day 2023: Best fashion deals to shop

 Get sporty

OVRUNS High Waist Gym Leggings 

Crafted from a soft and stretchy fabric, these ribbed leggings are ideal if you’re the sporty type and need something that moves with you. 

The high waistband is flattering and holds you in so you stay comfortable and secure, while the super stretch makes these ideal for yoga or a high stretch activity.  

£16.14 (save £2.85) Shop

DANISH ENDURANCE Running Socks (Pack of 3)

Sports socks are a must-have but why spend a fortune on something that is destined to be hidden away in your trainers?! 

This multipack is a bargain that includes a variety of colours and fits the bill for keeping your feet comfortable. The cushioned, breathable fabric is durable and prevents blisters – ideal for running. 

£23.75 (save £14.20) Shop

SIMIYA Super Comfort Sports Bra (pack of 3)

Comfort is important when choosing a sports bra as you want to feel supported but not restricted. This bra is super soft and would work well for a low impact sport such as yoga or pilates.

With a choice of black, white or nude this multipack has you covered! You can even wear them for everyday activities for ultimate comfort in your day to day life.

From £16.99 (save £4) Shop

If it’s time to update your undies, best selling brand Sloggi has discounts of up to 63% which makes it a great time to stock up on your slips, briefs and bralettes. 

Or have you been considering joining the Croc crew? Get yourself a pair of classic Crocs with Prime savings of up to 56 per cent…Run don’t walk!

Not sure where to start? Don’t fear – we’ve rounded up our favourite fashion finds to help you decide what to add to your virtual basket. With everything discounted from sleepwear to sportswear and jewellery to jeans, there is plenty to get excited about. 

 Top Picks

Sloggi Bikini Briefs (Pack of 4) 

Popular bodywear brand Sloggi creates innovative designs that take comfort to the next level. 

These cotton briefs feel amazing and are a brilliant base underneath your outfit. The picot elastic edging is cute and the long lasting white should stay bright wash after wash.

From £24.99 (save £18.01) Shop

Vivienne Westwood Orb Quartz Watch 

It’s time to update your look and this watch is the perfect accessory to wear on your wrist. The combination of silver and rose gold looks expensive and elegant and we love the cute Vivienne Westwood orb charm.

Not only does the heart detail on the face of the watch look stylish, but the whole piece is tres chic!

£133.46 (save £116.54) Shop

G-STAR RAW Kate Boyfriend Jeans 

If the Princess of Wales is a fan then we want a pair too! G-STAR is a popular denim brand and has been worn by none other than Kate Middleton herself.

This boyfriend style is cool and comfortable. A great jean shape that works for everyday styling and will make a brilliant wardrobe staple. 

From £34.18 (save £55.82) Shop

Crocs Unisex Classic Clogs 

Crocs have made a real comeback in recent years and even some of our favourite celebs have been spotted in them. From Nicki Minaj and Kim Kardashian, to Ariana Grande and Priyanka Chopra – Crocs are popular!

Feeling like you missed the Croc boat? Fear not! This classic pair are the perfect shoe to slip on and the bright sunshine yellow is fun and eye catching. 

From £19.94 (save £24.05) Shop

Clarks Taylor Shine Chelsea Boots 

British brand Clarks have been around for nearly 200 years and have had pride of place on many a high street around the UK. Great quality, timeless designs and excellent fit are all reasons why the business is so highly regarded by us Brits.

A pair of Chelsea boots is a winter wardrobe must-have! They will go with everything and are the perfect smart casual shoe. 

From £39 (save £36) Shop

Roman Originals Midi Dress 

Summer may have come to an end but the wedding invites keep on coming! This gorgeous midi is perfect as a wedding guest dress and can be worn again and again. 

The wrap design with ruffle detailing is elegant and the green floral design looks so pretty. We love how delicate it looks, and the shape is flattering too. 

 

From £28.50 (save £9.50) Shop

Swarovski tennis bracelet

The tennis bracelet is a delicate piece of jewellery that can be worn with any outfit. 

The classic Swarovski crystals are dazzling! And guess what… Hailey Bieber was recently seen with a tennis bracelet adorning her wrist, steal Hailey’s style!

£86.80 (save £78.20) Shop

SHAPERX Women Bodysuit 

We all know that Kim Kardashian’s brand SKIMS is a go to choice for shape wear and we’ve found you a similar style for a fraction of the price!

This shaping bodysuit will hug you in all the right places and with the soft and smoothing fabric. It would work brilliantly under your favourite dresses to help enhance your figure and boost your confidence.

£28.04 (save £11.95) Shop

Roman Originals Padded Longline Coat with Hood 

Pick a puffer coat this autumn and stay cosy while still looking stylish. This mid length quilted puffer in steel blue is a great way to wrap up warm. 

The weatherproof technology makes it durable outdoors and the duvet design is so comfortable you won’t want to take it off! The pockets are a bonus so your essentials can stay safe while you’re out and about.

£41.25 (save £13.75) Shop

SINOPHANT High Waisted Leggings 

High waisted, super soft and non see-through…These SINOPHANT leggings are ticking all our boxes! For those sporty chicks that love to wear a sports luxe look as their off-duty uniform, these are the leggings for you!

Brilliant for yoga or just a chilled day at home, these leggings look chic and flatter your figure. We love how many colours they come in! 

£8.49 (save £3.50) Shop

Ted Baker earrings 

A great way to elevate your day to day outfits is by jazzing them up with jewellery. These Ted Baker huggies are an excellent choice for adding some subtle sparkle.

The small silver hoops with the dainty charm are pretty and simple while still adding some glam to your outfit. 

£21 (save £9) Shop

SWOMOG Pyjama Set 

There is something so indulgent about a fabulous set of pyjamas and this silky sleepwear will leave you counting sheep in style.

The black satin is so chic and the white buttons and piped detailing elevate the overall aesthetic. The long sleeves will keep you cosy as the evenings get longer and darker. They’re straight in our basket! 

£18.69 (save £3.30) Shop

Amazon October Prime Day: Everything you need to know 

  •  Add Alexa to your car for £29.99 – at its lowest price ever record for Amazon Big Deal days. 
  • Find the best early Amazon Prime Day deals available to shop now.  
  • Based on past years, Amazon offers the biggest discounts on its own devices including Amazon Echo Dot (5th Gen) and it’s Ring Doorbell with up to 60 per cent off. 
  • The Prime Day countdown has started with the best weekend deals on Ninja, Apple and more. 
  • Expect deals on popular brands you know and love including Bose, Shark, Oral B and Fitbit. 
  • You’ll find the hottest deals across tech, home, beauty, fashion and Amazon own products. 
  • Available to Amazon Prime members only, the sales event sees huge discounts sitewide – you can sign up for a 30-day free trial.
  • Amazon’s second Prime Day sale event, Prime Big Deal Days kicks off at midnight Tuesday, October 10, lasting 48 hours until the end of Wednesday, October 11.
  • Amazon’s October Prime Day is the next chance to save big before Black Friday.
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Disclaimer: All Amazon prices mentioned are accurate at the time of publication.